You can find all sorts of examples from every time in history of individual people, companies, ideas and even entire countries that fell down because they failed to keep track of what was happening around them at the time. It is true, people have a tendency to get comfortable when times are good.
It's easy to get complacent and forget that life keeps moving forward and changing--no matter how small those steps and changes may be. So, take heed of those facts and do not allow that to happen to you with your online business.
Amazon's audience is huge enough that its sheer size should be an attention grabber. What you want to do though is to use Amazon to market your main sites. A great way to do this is with their Kindle program as well as the others they've got like the KDP. Amazon ranks books and digital books in many different ways--and one of those is downloads. A good test then, is to offer a free download for each of the ebooks you've got. A good test is to put together a small ebook and put it up as a free download. But your goal is to get a bunch of downloads, so make as much effort as you can make so that your ebooks will be valuable.
A good idea would be to start making the transition to using more video within your websites. There are all sorts of methods and purposes that make this true. At this moment in time, it seems that marketers are letting themselves get stuck in the idea of using videos for promotions. Finding videos that are primarily or entirely content based is a rarity. These are videos that are starting to replace written content.
These days most marketers have definite preferences for one kind of content over the other kind of content. So why not get past your competitors and offer both--even though yes, it will make more work for you? You should definitely think about testing it out on at least a few pages of your website. Of course you should monitor the metrics for those pages and see what the reaction is.
Another very clever approach to mobile advertising and exposure is to create mobile friendly feeder sites. These aren't scraped sites or things like that but they work on the same basic principles like the older doorway pages. These are, at heart, feeder websites and will only serve the purpose of getting more exposure for your money websites. You still need to work hard on them though; you don't want people to think they are trash sites do you? So work hard on them and keep in mind that they don't have to be major authority websites. They are feeder sites that send people to your primary or main sites.
One easy way to stay on top of what is going on is to subscribe to newsletters. There are lots of them out there that will help you stay informed about the important business goings on on the web. It's important to actually read them though because you never know when you'll come across an article that will feel like it was written with you in mind. This is the key not just to your preparations but to how you respond to things and keep yourself alive.
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